One of Ajala’s most memorable projects was the digital execution of Carifesta 2019 held in Trinidad and Tobago. When his team was invited by sister agency Royalty Club Ltd. they jumped at the opportunity. Within a month they were able to reach hundreds of thousands of persons across social media platforms and were impressively able to attract younger crowds which seemed to be an impossible task in earlier editions.

When Ajala and his team secured their first global client they were pleasantly surprised. Within 3 years they were able to increase digital presence from 25,000 to 100,000 and execute some really exciting projects they were praised for by Fridays™ international. Ajala and his team also had the challenge of managing Fridays Jamaica which was their first social media marketing job outside of Trinidad and Tobago.

One of Ajala’s most exciting clients is Trojan Condoms. No Major Condom brand had a digital presence back in 2018 so the creation of the social media page and all its content was new and uncharted territory. However as the months went by Ajala found Trojan’s brand voice and focus on creating controversial and funny content. It is the only brand that reminded him of the good old days of Wa Chubble Is Dis. Trojan is now seen as a local leader in witty, quick and creative content.

Ajala and the team secured the opportunity to do product placement, content creation and influencer management for telecommunication giant Bmobile. This project was interesting as they had full creative authority to produce funny videos, memes and other types of content over a variety of platforms. The goal was to execute stealth marketing for new promotions which they did seamlessly over the months.

Ajala, who considers himself a cultural entrepreneur and would one day like to be a cultural ambassador for T&T was thrilled at the opportunity to work alongside Visit Trinidad. As a part of an influencer campaign Ajala was tasked with executing educational and creative content for the less seen and heard Carnival cultural events. Over a couple of days Ajala was able to produce videos for Panorama Preliminaries Judging (Pan Crawl), Canboulay Riots, Calypso Monarch Finals, Kiddies Carnival, Stick Fighting, Carnival Monday and Tuesday.

Creative freedom is key for Ajala when collaborating with clients. The Lasco brand manager and his team has always trusted in Ajala and his team’s ability to revitalize the social and digital presence of long standing brand Lasco food drink. Within a couple of months Lasco under its new team was able to remind consumers of its presence and even recreate the way it was viewed and consumed. By utilizing more experiential digital marketing and a more holistic approach involving consumers, Lasco was able to reestablish its place in the minds of customers.

Working with more than 20 individual brands under 1 client presented a new challenge for Ajala. The energetic team at Bryden Pi however made overcoming the challenge easy enough. Over a couple of months Ajala and his team was able to create a digital presence for many brands who had none before locally. They were able to connect to a variety of consumers of different ages, genders, and interests. From food products to pharmaceuticals and household cleaning supplies they were able to execute many memorable campaigns and build lifelong customers.