About Me - Ajala Pilgrim

Ajala Carlon Pilgrim born Thursday 12th December 1991 is the only offspring to his loving parents Albert Pilgrim and Lesly-Ann Heredia.

Ajala remembers having a fun filled and family oriented childhood, having good relationships with his parents, cousins, grandparents, aunts and uncles.
One of his most memorable experiences and favourite story to tell is having attended 4 primary schools, 2 secondary schools and 3 tertiary schools where he learnt the importance of networking and building relationships.

(La horquetta North Government, Trinity Junior Angelican, Scarborough Rc, Newtown Boys Rc, Trinity College East, Queen’s Royal College, University Of West Indies, SBCS, Arthur Lok Jack Global School Of Business.)

From young Ajala always liked business, placing first in Principles of Business and Economics at his school at the CSEC level. However Ajala Credits his time at Queen’s Royal College while pursuing CAPE at the form 6 level as where he solidified his intention to pursue Business, Networking and Marketing as a career.

Ajala went on to place first in Economics and Accounts while attending QRC and continued on to the University of the West Indies where his true Marketing story began.

While pursuing a business management degree at UWI Ajala found his love for planning and promoting parties and quickly joined up with old friends to execute Campus Carnival band Lacaray and eventually moved on to party committee STS who was known for hosting popular events like Osmosis and Dutty Santa.

It was while “liming” with his STS team in March 2011 that they came up with the idea for what eventually became Ajala’s first legitimate business and his gateway into the world of marketing, popular comedic relief page “Wa Chubble Is Dis”.

My Story

Ajala created his first brand Wa Chubble Is Dis as While attending University of The West Indies.

Wa Chubble Is Dis also known as WCID was a popular comedic brand known for sharing funny pictures, memes and videos. WCID is credited for introducing meme culture to Trinidad and Tobago and by extension the Caribbean region by repurposing popular American content from brands such as 9gag and creating original pieces of humor on local commentary especially politics.

At a time when Facebook fairly new and now growing within the region and mainly used for connecting with friends, Wa Chubble Is Dis became a daily ritual for thousands of persons who logged in numerous times a day to get a laugh.

Wa Chubble is Dis excelled at not only being a platform for jokes but being an unofficial news source for breaking local news at a time where many media houses had little to no social media presence. Within a few months WCID went on to become one of the first facebook pages in the region to cross 100,000 likes.

At a time where organic reach was 100% and thus not affected by any algorithms, WCID influence and reach was unmatched with every post receiving thousands of likes and hundreds of comments within a few minutes.

It is here Ajala saw the opportunity to monetize not just the brand WCID but the entire facebook industry. Within a couple months Ajala and his Business Partner Rondell Sealey founded their Agency Annex Advertising which became the foundation of many more ideas to come.

What Ajala and Rondell saw as a small and simple opportunity turned out to be much more than they expected and bargained for.

Annex was expected to be a small agency that managed facebook pages for businesses in Trinidad and Tobago. However at the time not only did most business owners not know what Facebook was, they were definitely not going to invest any money into it.

Ajala and Rondell had to find a way to market their services to a group of people that did not see the importance of it and an industry that did not exist. After asking for many favours, creating affordable services and even sometimes free services, they were able to build a reputation for themselves in what eventually became the digital marketing industry.

What started off as just managing facebook pages turned into a plethora of services. (check out www.annex.group for more information.)